Pengaruh Berita Kecelakaan Pesawat di Media Sosial Terhadap Minat Beli Pengguna Jasa Penerbangan di Bandar Udara Internasional Husein Sastranegara Bandung

Authors

  • Windy Ayu Lestari Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta
  • Amelia Puspa Tamara Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta

Keywords:

Plane Accident, Purchase Intention, Airport

Abstract

Air transportation has an advantage in speed, and does not have density in the air so that it can attract people's attention to travel using air transportation services. Not only has an important role, air transportation has an inherent weakness, namely the occurrence of airplane accidents. News that includes a plane crash spreads very quickly on social media, this can make interest in flight service users decrease. The purpose of this study was to find out whether there was any influence from the news of plane crashes on social media on the interest of flight service users at Husein Sastranegara International Airport, Bandung. In this study, researchers distributed questionnaires online to users of air transportation services at Bandung's Husein Sastranegara International Airport. Research used in this study using quantitative methods. Data taken from 100 questionnaire respondents. The results of the study were obtained: 1) T test count of 5.258 significant value obtained by 0.000 <0.05, which means there is an influence. 2) The percentage obtained from airplane crash news on the buying interest of aviation service users is 22%, while 78% is influenced by other variables outside this study.

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Published

2023-05-08