https://e-journal.stishid.ac.id/index.php/ats-tsarwah <p>Jurnal ats-Tsarwa merupakan jurnal publikasi karya ilmiah mahasiswa maupun dosen program studi Hukum Ekonomi Syariah STIS Hidayatullah Balikpapan</p> LPPM STIS Hidayatullah Balikpapan en-US Ats-Tsarwah: Jurnal Hukum Ekonomi Islam 2775-0817 https://e-journal.stishid.ac.id/index.php/ats-tsarwah/article/view/311 <p>This study aims to identify the marketing mix strategies implemented by Al Mahmudah Manasik Training Center in increasing visitor decision-making. The research employs a descriptive qualitative approach, with data collection techniques including observation, interviews, and documentation. The data obtained were analyzed through data reduction, data presentation, and drawing conclusions. The results show that Al Mahmudah Manasik Training Center applies the 7P marketing mix strategy, which includes product, price, place, promotion, people, process, and physical evidence. This strategy has proven effective in increasing the number of visitors and strengthening the destination’s position in the competitive market of educational pilgrimage (manasik) tourism.</p> Saepulloh Saepulloh Copyright (c) 2025 Ats-Tsarwah: Jurnal Hukum Ekonomi Islam 2025-04-15 2025-04-15 5 1 1 11 https://e-journal.stishid.ac.id/index.php/ats-tsarwah/article/view/312 <p>This study aims to analyze the contract system applied in the MULIA Syariah Ultimate product at Pegadaian Syariah Bogor Baru Branch, which implements murabahah and rahn contracts in gold installment financing. The research employs a quantitative approach, focusing on the efficiency of contract implementation based on DSN-MUI Fatwa No. 77/DSN-MUI/V/2010. The results indicate that the execution of contracts in the gold installment product complies with the fatwa provisions, in which the selling price (tsaman) remains unchanged even if there is an extension after the due date, and the gold purchased on installment is used as collateral (rahn), without being traded or transferred in ownership before full payment. Thus, the contract implementation at Pegadaian Syariah Bogor Baru Branch reflects adherence to sharia principles and the prevailing fatwa.</p> Rifa Afiffah Copyright (c) 2025 Ats-Tsarwah: Jurnal Hukum Ekonomi Islam 2025-04-15 2025-04-15 5 1 12 19